Branding & Corporate Design
A brand is more than just a logo—it’s how an audience sees, feels, and remembers a business. I try to create distinctive branding and corporate design solutions that bring your vision to life, from logos and colour palettes to complete visual identity systems. Designed to connect, communicate, and convert, my work can help your business stand out with confidence and clarity.
CASE STUDY 01
Pram cleaning brand
Babyclean Pram Cleaning
I worked with a startup pram cleaning business to develop a fresh, friendly brand identity centred around the name babyclean. With an initial concept and colour palette provided by the client, the focus was on translating their vision into a cohesive and memorable visual system that would feel both վստահ and approachable to parents. I explored a range of logo directions that balanced softness and cleanliness—using rounded forms, gentle typography, and subtle visual cues to reflect care, hygiene, and reliability.
Once the logo direction was refined, I extended the identity across key collateral including a business card and DL flyer to promote their services. Designed using Adobe Illustrator and InDesign, the process involved building a clear visual hierarchy, ensuring consistency in colour and typography, and creating layouts that were easy to read while still visually engaging. Through an iterative feedback process with the client, the final outcome delivers a polished and cohesive brand presence—one that effectively communicates professionalism while maintaining a warm, family-friendly tone.
CASE STUDY 02
Nutritionist branding
Kim Statham Nutrition
Kim Statham, an online nutrition specialist, needed a cohesive visual identity that clearly communicated her brand's commitment to wellness and transparency. The goal was to create a clean and simple logo that reflected the core values of "health" and "nutrition." To do this, I chose a fresh, crisp green palette that conveys an immediate, organic, and vibrant feel aligned with natural vitality. The final design combines modern, handwritten-style typography with minimalist cutlery icons, anchoring the brand in the practical world of dietary expertise.
To ensure maximum versatility across various digital and print platforms, I delivered the brand identity in two different formats. The first is a circular badge—ideal for social media profiles and stickers—that encapsulates the brand elements within a friendly, unified shape. The second is a horizontal wordmark suitable for situations where the business name needs to stand alone, such as website headers or professional documents. This adaptable system offers Kim a professional yet approachable toolkit to grow her online presence.
CASE STUDY 03
QR code reviews brand
The Review Guys
The Review Guys approached me to develop a brand identity for their innovative QR code review system, which allows businesses to collect Google reviews instantly via physical cards and plates. The primary objective was to create a logo that felt immediately familiar and trustworthy to users already accustomed to the Google ecosystem. To achieve this, I utilised a vibrant primary colour palette directly inspired by Google’s own branding, ensuring a seamless visual connection between the physical review hardware and the digital platform where the reviews are published.
The design features a stylised "card reader" frame, a direct nod to the physical nature of the product and the "tap-and-go" ease of the user experience. Within this frame, I incorporated the Montserrat font as per the client's request, providing a clean, modern, and highly legible typographic foundation. By integrating five-star iconography and a signal-wave motif, the logo effectively communicates the core functionality of the business: a fast, wireless, and high-quality feedback loop for local companies.
CASE STUDY 04
Dietitian logo redesign
Dietitian Direct
Dietitian Direct sought a comprehensive brand refresh that bridged the gap between their established identity and a more contemporary, professional aesthetic. The primary objective was to modernise a legacy logo by distilling its core elements into a simplified and refined visual language. By retaining the foundational concept of the "healthy plate" and cutlery, I was able to maintain brand equity while introducing a cleaner, more streamlined execution that feels both authoritative and approachable.
The resulting design utilises a vibrant, tri-colour palette—green, yellow, and red—to represent nutritional diversity and balanced eating. I integrated these segments into a minimalist circular frame that doubles as a stylised plate, bookended by a modern fork and knife motif. For the typography, I selected a sleek sans-serif font for "Dietitian Direct," providing a solid, grounded contrast to the colourful icon. This balance of creativity and structure fulfils the client’s request for a logo that is "similar enough" to remain recognisable, yet "different enough" to mark a new chapter for the business.
CASE STUDY 05
Building services
brand revamp
ENA Building Services
ENA Building Services sought a brand revitalisation that balanced professional modernism with a deep, personal connection to their cultural identity. The primary objective was to transform their existing image into a modern and fresh brand that clearly communicates their expertise in carpentry, renovations, and general building services. By utilising a sophisticated geometric emblem—reminiscent of architectural motifs and intricate craftsmanship—I established a visual language that reflects the precision and structural integrity inherent in their work.
To honour the client's request for a heritage-inspired colour palette, I integrated rich earthy reds and warm gold tones that pay homage to their Macedonian roots. This palette provides a high-end, established feel while differentiating the business from the standard blue and orange tones often found in the construction industry. The final identity includes a versatile logo and a cohesive business card design that features a contemporary sans-serif font, ensuring that the brand remains legible and approachable across both digital and physical platforms.
CASE STUDY 06
Search engine marketing brand & website wireframe
ClickMate
ClickMate Media, a new Sydney-based advertising agency, required a brand identity that effectively communicated its status as a premier Google Australia partner. Specialising in search engine marketing (SEM), the agency needed a visual presence that reflected their core values of transparency and honesty while maintaining a high-energy, modern aesthetic. To achieve this, I developed a bold, attention-grabbing logo that utilises a distinct "click" icon—a direct nod to the business name and its focus on digital conversion.
The colour palette was strategically chosen to reflect the agency's identity as a proudly Australian-owned and operated business. Beyond the visual branding, the project expanded into a comprehensive digital strategy, including the development of a high-fidelity website wireframe. This design ensures that the user experience aligns with the agency's commitment to consultation and customer service, providing a clear path for clients to engage with their team of Google Certified experts.
Let’s create something purposeful
If you’re looking for a designer who values clarity, impact, and strong execution—let’s connect.